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This domain has the following in the site, "A rationale for all of us." Our analyzers observed that the web site also stated " Whats it all about? Your brand and ButtsOut." The Website also stated " Our little claims to fame. As the UK and many other countries around the world are adopting stricter legislation on smoking, more cigarette litter is an inevitable consequence. And help the environment that we live, work and play in." The website's header had street litter as the most important keyword. It was followed by environmental litter, cigarette litter, and cigarette butts which isn't as highly ranked as street litter. The next words the site uses is ButtsOut. how to reduce cigarette litter was also included and will not be understood by search parsers.